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Press Release - December 13, 2013

Catalist and Action Network to Partner

 

  

(Washington, D.C.)  Catalist and The Action Network today announce that they are teaming up to help enhance online organizing options for the progressive movement.  This natural strategic partnership will help integrate essential voter data from Catalist inside the online communication tools provided by The Action Network to progressive organizations. Both organizations are committed to expanding grassroots organizing capacity all across the progressive landscape.

Catalist provides progressive organizations with the data and services needed to better identify, understand, and communicate with the people its clients need to persuade and mobilize. Corporate Action Network uses a networked model of organizing that facilitates working with other groups, sharing lists and the fruits of organizing efforts, and taking campaigns to scale together. By combining the power of these two powerful firms, progressive organizations and campaigns will be able to take strategic campaigns to greater heights than previously imagined.

"We are very impressed by the polish and potential of The Action Network tools – they are intuitive, user friendly, low cost, and incredibly flexible.   These tools can be easily and quickly embedded in existing communication platforms.  The power integration of Catalist inside the Action Network software tools adds even more power and precision to their communication capacities," said Gayatri Bhalla, COO of Catalist.

"We couldn't be happier about this partnership," said Action Network President Brian Young. "Catalist is the progressive leader in the world of database services and solutions, and we've modeled our innovative, mission-driven structure on Catalist's trail-blazing approach. The fit is perfect with our organizer-focused toolset, and we can't wait to start bringing Catalist's rich database to Corporate Action Network users."

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Press Release - November 14, 2013

Soros to Lead New Investment in Progressive Data Company Catalist 

 


Catalist today announced the start of a second major fundraising round with a lead investment commitment of $2.25 million by one of its original investors, George Soros. “Progressives need to invest aggressively to stay ahead in data and analytics,” said Catalist President Harold Ickes. “We’re very grateful for Mr. Soros’s continued leadership.


Catalist (http://catalist.us) maintains and constantly updates a complete national (50 States, plus the District of Columbia) database of over 280 million voting age persons (more than 185 million registered voters and 95 million unregistered adults). Serving the progressive community, Catalist brings powerful web based analytics tools and a high quality voter database of all voting-age individuals in the United States to progressive organizations and campaigns. 


“Catalist is a vital part of the progressive infrastructure, helping hundreds of organizations better reach, educate, and persuade people,” said Michael Vachon, spokesperson for Mr. Soros. “George Soros and the Democracy Alliance were initial investors in Catalist in 2006, and he’s eager to support the next round of progressive data progress through this matching investment. He’s reinvesting, and reinvesting more than he did originally.”


“We’re a public utility for progressive organizations and campaigns, and these investments will help us invest in data, advance our analytics capacity, and better support more clients and applications every year,” said Laura Quinn, CEO of Catalist. Catalist is owned by a not for profit trust, and any profits will be reinvested in improving services and cutting costs for progressive organizations.


“We in the labor movement have invested in data driven politics for more than a decade and have benefitted from the transformations made possible by Catalist. From initial micro-targeting models in 2006 to today’s breakthrough analytics and advanced media targeting capacities, Catalist has been a leader. But conservatives are investing aggressively, and we need to stamp on the accelerator if we are to stay ahead,” said AFL-CIO National Political Director and Catalist Co-Chair Mike Podhorzer.

 

“Catalist is a critical piece of the progressive infrastructure that we have supported since its launch at the first Democracy Alliance conference,” said Rob McKay, Chair of the Democracy Alliance. “Catalist needs to keep innovating like a start-up, and this effort will make that possible.”

 

In 2012, Catalist provided data services to more than a thousand progressive organizations to support membership recruitment, fundraising, legislative lobbying, voter registration, persuasion and mobilization, model building, online advertising, opinion surveys, program measurement, academic research, and social network organizing. Catalist data was also used in Virginia and New York this year.

 

“Catalist provided data and services that allowed our campaign to target cable TV far more effectively than has ever been previously possible in a gubernatorial race. It’s great that they are investing in the next generation of progress," said McAuliffe Deputy Campaign Manager Michael Halle.

 

Laura Quinn added: “We congratulate the entire McAuliffe team including the Virginia Democratic Party, Blue Labs and our colleagues at NGP-VAN for their exceptional work in Virginia.”

 

“Progressives need to invest in data and technology if we want to keep winning, and Catalist is an important piece of that effort. Catalist’s high quality data and models helped our campaign see the electorate with greater precision than was ever before possible,” said Emma Wolfe, Deputy Campaign Manager and Political Director, de Blasio for Mayor Campaign. “Bill will be a great Mayor, and we’re happy to have had a chance to help,” said Mr. Ickes.

 

“Down ballot races matter more than ever, and person by person information is critical. Catalist’s new generation of analytics is increasing our ability to find the people we need and communicate with them effectively,” said Karen White, the National Political Director of the National Education Association. "We are particularly excited about upcoming work from Civis Analytics and NCEC in 2014," said Podhorzer.

 

“Catalist helps grassroots organizations promote voter registration, protect voter participation, and increase civic engagement,” said Patricia Bauman, President of The Bauman Foundation and Catalist Co-chair. “These investments are critical to this important work.”

 

“We’re a national, independent public utility, owned and operated for the benefit of progressives,” said Mr. Ickes. “We look forward to partnering with the growing number of highly capable colleagues and organizations in this field on our side. These investments will make us better able to contribute to the overall effort.”

 

 

About Catalist
Catalist (http://catalist.us) maintains and constantly updates a complete national (50 States, plus the District of Columbia) database of over 280 million voting age persons (more than 185 million registered voters and 95 million unregistered adults). Serving the progressive community, Catalist brings powerful web based analytics tools and a high quality voter database of all voting‐age individuals in the United States to progressive organizations and campaigns. 


Read NYT Article Here

 

 

 

 

ComputerWorld - August 26, 2013, Data+Editor's Choice Awards 2013

 

These 12 honorees were selected for their ability to make better business decisions using big data.

First up: Catalist, which helped build rich voter profiles to aid campaign workers.

 

Click Here

 

 

 

Catalist Wins Top Prize for Campaign Excellence for Best Use of New Technology at 2013 AAPC Pollie Awards 

 

(WASHINGTON, D.C.) –Catalist recently participated in the Annual American Association of Political Consultants (AAPC) Pollie Awards and won the top prize for Campaign Excellence for Best Use of New Technology, including all three spots for Best Use of Voter File-Matched Advertising. Fifteen Catalist clients were also awarded Pollies by the AAPC.

Catalist shares the 2013 Campaign Excellence Award for Best Use of New Technology with partner iModerate Research Technologies. iModerate maintains the largest online survey panel in the US with over 5 million active panelists. iModerate uses Catalist’s API suite to assemble and vet in real-time online survey panelists through their VoterInsider product. VoterInsider is an online research solution that allows clients to garner sound data and qualitative insights online from targeted and verified voters, while still allowing you to move at the speed the political world demands. VoterInsider is an efficient and cost-effective way to get a more complete read on your target audience. 

“iModerate has moved the online panel process into the world of politics and civic engagement through this unique project to match Catalist data to multiple online panels, ” said Harold Ickes, President of Catalist. “The result is that political targeting may be used to select online panelists for ad testing, reviewing direct mail and online polling for the very first time.  Catalist is proud to team up with innovators like iModerate”, said Ickes.  

The Campaign Excellence Awards are a longstanding tradition of the AAPC and recognize those individuals that have significantly contributed to the success of a candidate or public affairs campaign and whose conduct has been consistent with the professional code of ethics of the AAPC. This year, AAPC received 135 nominations in 15 categories from the AAPC membership and political consulting community at large. Each nomination was vetted by an independent panel of judges, and recommendations were voted upon and confirmed by the AAPC Board of Directors.


Catalist also partnered with DSPolitical and won the Gold, Silver and Bronze Pollies for Best Use of Voter File-Matched Advertising. This cycle, Catalist worked with Minnesotans United for All Families, New Approach Washington and UFCW on voter-file targeted online advertising campaigns. 


“We are honored to see this work universally recognized by the community for impact and innovation”, said Ickes. “By using Catalist Media Segments, the clients were effectively able to target online advertising segments based on civic and political attributes such the Partisanship, Ideology, and Turnout models. DSPolitical was keenly focused on delivering as many online ads as possible to those targeted members and to finely-tuned look-alike universes online,” said Ickes. 


“We could not be more proud of our partners and clients for being recognized for their work using Catalist data,” said Laura Quinn, CEO of Catalist.  “We pride ourselves on not only having the best data, but the most cutting edge platforms to allow constant innovations. These awards are recognition for all of this hard work.”  


Fifteen Catalist clients were awarded 92 Pollies for their work this year. This included: 

AFSCME

Benenson Strategy Group

The Chadderdon Group

The Dover Group

DSPolitical

Global Strategy Group

Gumbinner & Davies Communications

iModerate

Kennedy Communications, Inc. 

The Markham Group

The Mellman Group

The Pivot Group

Revolution Messaging

SEIU

Stones Phones 


About Catalist

Catalist (http://catalist.us) maintains and constantly updates a complete national (50 States, plus the District of Columbia) database of over 280 million voting age persons (more than 185 million registered voters and 95 million unregistered adults).   Serving the progressive community, Catalist brings easy to use web based tools and a high quality voter database of all voting-age individuals in the United States to progressive organizations and campaigns.


About iModerate

iModerate Research Technologies is a leading qualitative market research firm with a distinct approach to uncovering the most meaningful insights. Based in Denver, Colorado and founded in 2004, iModerate is known for pioneering and championing the online one-on-one. With over 100,000 conversations to credit, and an in-depth knowledge of how consumers think and behave, they have helped countless organizations obtain the insights that matter most to them.


About DSPolitical

DSPolitical is the progressive movement's first online advertising network that enables Democratic campaigns and progressive organizations to deliver internet ads to only those individual voters that our clients want to uniquely target. DSPolitical matched a cookie pool of over 400 million browser cookies to the Catalist voter file across several targeting segments. 


 

 

BloombergBusinessweek, Joshua Green - November 6th, 2012

Early-Voting Results in Battleground, Captured by Democratic Micro-Targeters

Click Here

 

CNN, Peter Hamby - October 26th, 2012

Micro-targeting offers clues to early vote leads

Click Here

 

Press Release - October 25th, 2012

Absentee and Early Voting in Iowa and North Carolina

Click Here for the Full Release with Charts

 

Memorandum

 

To: Interested Parties

From: Catalist Analytics 

Date: October 25, 2012 

Re: Absentee and Early Voting in Iowa and North Carolina 

 

While thirty-five states are currently running early vote programs, the focus right now is on two of the most important battleground states, Iowa and North Carolina.  As you know, we continuously update our data on early and absentee voting, and we are analyzing these data against the extensive set of variables in our file of over 280 million voting-age persons in the U.S. 

 

Catalist measures partisanship by looking at all the available characteristics of a voter. This allows Catalist to infer a voter's partisanship even in states where voters don't register by party and in those states that don’t hold partisan primaries. The Catalist Partisanship model turns more than 300 different variables into a probability estimate of an individual's likelihood to self-identify as a Democrat.

 

Iowa

Using this model to analyze early vote returns reported through October 24, it is clear that President Obama has built up a broad lead in early voting in Iowa, where he is out-performing Governor Romney across important demographics and geographies.  Overall early vote turnout is well ahead of the pace set four years ago, indicating that Iowa is a part of a national trend of an increasing portion of voting taking place before Election Day. Further, likely Democrats outnumber likely Republicans amongst those that have requested absentee ballots in the state overall, as well as in 14 of the state's 15 most populous counties. This clear lead amongst those that have already requested ballots suggests that Iowa’s most intense and reliable voters support Democrats at much higher rates than they do Republicans, indicating an early lead for the President and the Democratic ticket in the state.

 

By looking at the part of the electorate that's 70% or more likely to identify as Democratic and comparing it to those that are 70% or more likely to be Republican, we see strong evidence that Democrats are requesting and returning more early ballots than Republicans; this is evidence of superior Democratic voter mobilization programs.

 

53.5% of those that have requested early ballots in Iowa are likely to be Democrats. Moreover, of those that have already cast their votes, 55% are likely Democrats.

 

Only 35.6% of those requesting ballots are likely Republicans. Of those that have cast ballots, only 35.7% are likely Republicans, implying that Republicans are facing a 17.9 percentage point partisan deficit in the early electorate, and a 19.3 percentage point deficit amongst those that have cast ballots. In early voting, Democrats are disproportionately turning out in Iowa. 

 

This trend of Democrats out-performing Republicans extends to blue-collar communities in the state. Using the employment data from the Census Bureau's American Community Survey, we compared early voting trends in communities with varying levels of employment coming from blue-collar jobs. From these estimates, and contrary to the media narrative, we can infer that Democrats are doing best in the most blue-collar communities. 

 

In communities where fewer than 50% of the jobs are blue-collar, Democrats make up 52% of the early electorate and 53.8% of the ballots cast versus 37.2% and 36.8%, respectively, for the Republicans. The advantage is even larger in areas where most of the employment comes from blue-collar occupations: in these communities, Democrats make up 58.4% of the early electorate and 58.9% of the ballots cast.  On the other hand, in these areas where blue-collar jobs predominate, Republicans are well behind, with just 30.5% of requests and 31.6% of returns coming from likely Republicans. Workers, and Democratic workers in particular, are turning out early in unprecedented numbers in Iowa. 

 

North Carolina

In North Carolina, the President is leading amongst important demographics in a traditionally red state. Among those who have already voted, likely Democrats are outpacing likely Republicans by 50%., ahead of the Democrats’ winning trend at this date in 2008. 

 

The absentee and early voting data in North Carolina show a strong race shaping up for Democrats, with tremendous Democratic turnout already showing in the state. 56.9% of the 805,579 voters that have already cast ballots are likely Democrats, while just 36.2% are likely Republicans. Both the overall level of turnout and the partisan composition of the early electorate are in line with the trend established 4 years ago, an early positive sign for Democratic prospects in the state.

 

Arguably the most important demographic for Democrats in North Carolina is African-American voters, who turned out at unprecedented rates to vote for the President four years ago. African-Americans, who overwhelmingly support Democrats and the President, have cast 29.9% of the ballots so far in North Carolina, a pace on par with their turnout 4 years previous.  This is an early indication that African-American voters in North Carolina are no less excited about voting than they were four years ago, and that this crucial part of the electorate continue to bolster Democratic prospects for another win in North Carolina this fall.

 

 

Huffington Post - October 25th, 2012

Do the Math: Dems Outpace R's in Absentee & Early Voting in Ohio & Virginia


"This is further evidence that the Democratic ground game is succeeding in getting their voters to take the actions necessary to cast a vote for the President, while Republicans are not keeping pace."

 

Read More

 

 

Press Release - October 24th, 2012

Absentee and Early Voting in Ohio and Virginia

Click Here for the Full Release with Charts

 

 

Memorandum

 

To:  Interested Parties

From: Catalist Analytics 

Date:   October 24, 2012 

Re: Absentee and Early Voting in Ohio and Virginia 

 

While thirty-five states are currently running early vote programs, the focus right now is on two of the most important battleground states, Ohio and Virginia.  As you know, we continuously update our data on early and absentee voting and we are analyzing these data against the extensive set of variables in our file of over 280 million voting-age persons in the U.S. 

 

Catalist measures partisanship by looking at all the available characteristics of a voter. This allows Catalist to infer a voter's partisanship even in states where voters don't register by party and in those states that don’t hold partisan primaries. The Catalist Partisanship model turns more than 300 different variables into a probability estimate of an individual's likelihood to self-identify as a Democrat.

 

Ohio 

Using this model to analyze early vote returns reported through October 23, it is clear that President Obama has built up a broad lead in early voting in Ohio, where he is over-performing Romney across important demographics and geographies.  Overall early vote turnout is comparable to turnout at the same date four years ago. Further, likely Democrats outnumber likely Republicans amongst those that have requested absentee ballots in the state overall, as well as in 12 of the state's 15 most populous counties. This clear lead amongst those that have already requested ballots suggests that Ohio’s most intense and reliable voters support Democrats at much higher rates than they do Republicans, indicating an early lead for the President and the Democratic ticket in the state.

 

By looking at the part of the electorate that's 70% or more likely to identify as Democratic and comparing it to those that are 70% or more likely to be Republican, we see strong evidence that Democrats are requesting and returning more early ballots than Republicans; this is evidence of superior Democratic voter mobilization programs.

 

49.5% of those that have requested absentee ballots in Ohio are likely to be Democrats. Moreover, of those that have already turned in their ballot, 55% are likely Democrats.

 

Only 36.2% of those requesting ballots are likely Republicans. Of those that have returned ballots, only 33.7% are likely Republicans, implying that Republicans are facing a 13.3 percentage point partisan deficit in the early electorate, and a 21.3 percentage point deficit amongst those that have returned ballots. In early voting, Democrats are disproportionately turning out in Ohio.

 

This trend of Democrats out-performing Republicans extends to blue-collar communities in the state. Using the employment data from the Census Bureau's American Community Survey, we compared absentee voting trends in communities with varying levels of employment coming from blue-collar jobs. While Democrats have an advantage overall and in each quartile of census-block level estimates of blue-collar employment, they have an even greater advantage in the most blue-collar communities.

 

In communities where fewer than 50% of the jobs are blue-collar, Democrats make up 47.3% of the early electorate and 52.4% of the returned ballots. The advantage is even larger in areas where most of the employment comes from blue-collar occupations: in these communities, Democrats make up 58.1% of the early electorate and 63.4% of the returned ballots. Even if we set aside African-American voters from the analysis, this trend persists, as does the absolute Democratic advantage in the early electorate. 

 

Virginia 

In Virginia, the President is leading amongst important demographics in a traditionally red state. If these trends extend to Election Day voting, the President will carry the state this fall.

 

The absentee voting data in Virginia show a closer race than what we're seeing in Ohio, but a distinct Democratic edge is also evident here. Likely Democrats have 1.4 % larger share of absentee ballot requests than likely Republicans. Among those that have returned a ballot, the Democratic edge more than doubles, to 3 percentage points. 

 

42.6% of the women who have requested absentee ballots in Virginia are likely Democrats, compared with the 32% of overall requestors who are likely Republicans indicating a 10.6 percentage point advantage for Democrats in this key constituency. Among unmarried women, who account for 29% of ballot requests, Democrats outnumber Republicans by more than 2.5 to 1, with 60.8% of requests coming from likely Democratic single women, while 24.2% come from Republicans. This gap widens further when we look to those that have returned their ballots, where Democrats lead more than threefold, 67% to 21.6%.

 

Not only are there more Democrats in the absentee voting pool, but the group of people who have already cast a ballot is more Democratic still. This is further evidence that the Democratic ground game is succeeding in getting their voters to take the actions necessary to cast a vote for the President, while Republicans are not keeping pace. If trends continue, Democrats should continue to hold an edge in absentee voting.

 

Press Release - Thursday, October 11th, 2012

New App Puts Tools To Fight Voter Suppression In Your Hands

 

Text OURVOTE to 90975 to verify registration status, check voting rules, find polling locations and report potential voting obstructions

 

(Washington, DC) – The new Election Protection app, available on all major mobile devices, is the most powerful election protection tool available today.   The app was created to empower voters and to ensure that all eligible voters can cast their ballots and have them counted this Election Day.  

 

One of the most important features of the app is the ability to ask questions or report any type of voting problem directly to a team of highly trained volunteers and tap into a coalition of attorneys and legal experts at the national and local level to immediately answer questions and pursue remedies.

 

“The development of this app was a true collaboration of organizations that are each focused on helping all eligible Americans vote and determined to put the power to protect voting rights directly in the hands of voters," said Eric Marshall of the Lawyers' Committee for Civil Rights Under Law.

 

This app, designed and built by Revolution Messaging, turns your mobile phone into a citizen watch dog tool and gives you the ability to connect to the national Voter Protection network by downloading the app from iTunes, or by texting “OURVOTE” to 90975.  You can even use your phone's GPS & camera features (iPhone users) to take a photo of the potential violation and geo-tag it to the exact location of the incident!   

 

"As a former Freedom Rider, I know the incredible importance of exercising your right as an American to cast a ballot.  I hope every smartphone holder in the country uses the power now in their hands to fight for every single American's precious right to vote," said Harold Ickes, president of Catalist. 

 

The app is available on all major mobile devices (iOS, Android, Blackberry) and works on all smartphones, tablets and through the mobile web.  It is easily shareable between friends and family – just tell them to text “OURVOTE” TO 90975 - regardless of the type of smartphone you might use.   A Spanish language version of the app is also coming soon. 

 

 The mobile app allows users in real-time to:

 

  • Report problems and issues of obstructing voters rights through live hotline directly to the Lawyers' Committee for Civil Rights Under Law, and use an easy to upload form to geo-tag the location if the problem using smartphone GPS, and even add a photo to the report
  • Verify voter registration status using links to Catalist's continuously updated national voter database 
  • Submit voter registration forms through Rock-the-Vote 
  • Look up polling locations through Google's "VIP" service
  • See key voting rules & regulations for each state compiled by New Organizing Institute
  • Review what type of machines are used at each polling place compiled by Verified Voting 

 

----

Election Protection is the nation's largest nonpartisan voter protection coalition, led by the Lawyers' Committee for Civil Rights Under Law. Through its 1-866-OUR-VOTE hotline (1-866-687-8683), smartphone application and other resources, and dedicated team of legal experts and trained volunteers, Election Protection helps all American voters, including traditionally disenfranchised groups, gain access to the polls and overcome obstacles to voting, offering live assistance. The coalition has more than 100 partners - including the NAACP, National Bar Association, Native Vote, Asian-American Justice Center, National Association of Latino Appointed and Elected Officials Education Fund (NALEO), New Organizing Institute, Rock the Vote, Verified Voting Foundation, National Education Association and the Brennan Center for Justice - at the national, state and local level and is providing voter protection services now through Election Day for all 50 states.

For more information about Election Protection, the 1-866-OUR-VOTE Hotline and the smartphone application, please visit: www.866ourvote.org.

 

 

BET, Jonathan P. Hicks - October 5th, 2012

With Deadlines Approaching, Register to Vote — Quickly

Click here

 

 

NPR, Pam Fessler - October 4th, 2012

Voter Registration Deadlines Begin Passing This Week

Click here

 

 

The New Republic,  Thomas Stackpole - September 21st, 2012

How NARAL is Hoping to Win the Election for Obama (Hint: It Involves “Say Yes to the Dress”)

Click here

 

 

Press Release - July 24th, 2012

CATALIST AND DSPOLITICAL ANNOUNCE NEW PARTNERSHIP 

Bringing Cutting Edge Online Targeting to Progressive Community

 

(Washington, DC)--Catalist and DSPolitical today announced a partnership that will put the progressive community at the cutting edge of online targeting.  Using Catalist Media Segments, progressive political marketers will have the ability to target specific online populations using the individual attributes of browser cookies. This ability to cross the offline-to-online digital divide marks the first time marketers have been able to target individuals online based on their actual offline political and civic behavior. The Catalist/DSPolitical offering is unique among media solutions because our data is based on billions of recorded political and civic actions on millions of unique individuals – not a best-guess estimate, or extrapolations from small panels of individuals.

 

This new dataset is only offered to progressive organizations and their strategists – and uses the trusted Catalist civic database to enhance the targeting capacities of progressive political campaigns, media consultants and strategists in order to reach key voters. 

 

Catalist Media segments are designed in conjunction with leading progressive pollsters, modelers, and media buyers to identify the most pursuable targets for the 2012 cycle. The Media Segments are derived from Catalist’s most powerful models and make media buying across any channel integrated and targeted.  Among the targets available for selection are: Voter Registration, Party Identification (Strong Democrat, Leaning Democrat, Non-Partisan, Leaning Republican, Strong Republican), Turnout (Low, Medium, High, Highest), Ideology (Strong Progressive, Weak Progressive, Moderate, Weak Conservative, Strong Conservative), Activist (Progressive, Environmental, Health Care), Gun Ownership, Religious Attendance, and other demographic variables. 

 

“With this DSPolitical partnership, Catalist continues to work with innovative media partners to expand the utility of data across multiple channels,” said Laura Quinn, CEO of Catalist. “What further distinguishes our partnership with DSPolitical is that both companies serve Democratic and progressive causes exclusively,” says Gayatri Bhalla, COO of Catalist. “In this incredibly contentious election year, Catalist is further investing in the important innovations and systems to ensure continued success for our clients and partners.”

 

Now campaigns can buy online media efficiently and pay to reach only the voters and populations their candidate wants to reach. This affords progressive campaigns a new level of control and strategic implementation in their digital media campaigns than ever before.

 

About Catalist

 

Catalist operates as the data “utility” to support progressive organizations – large and small; local, regional, and national; advocacy, issue, and election focused. We compile, enhance, store and dynamically update person-level data for the entire U.S. adult population and provide the tools and expertise necessary to plan, analyze, and execute data-driven progressive programs.

 

As a unique national data consortium, Catalist provides an unparalleled combination of dynamically updated data from billions of actual individual civic behaviors collected from widely diverse sources synthesized into easy to use and potent variables for targeting your communications. 

 

Premier Data - Unparalleled Depth, Breadth and Accuracy

 

Catalist maintains a 270+ million 50 state and DC database of voting age persons that combines the best in class commercial data with the most rigorous and thorough national voter file. Catalist is nationally recognized for the superior quality of its voter database, and has distinguished itself nationally for world-class database matching ability.

 

Our rich database offers the most comprehensive set of registered and unregistered adults with the most extensive vote history found anywhere. We carry data on more than 180 million registered voters, including their party registration, vote history, as well as other variables from official voter rolls, such as date of birth, registration date, race, and political geography. Unregistered adults are also carefully screened, and Catalist carries over 85 million unregistered adults. We then combine the best commercial, census, and specialty data available, producing over 700 fields of data for modeling and analysis purposes. 

 

Catalist’s powerful matching algorithms underpin our ability to rapidly and accurately match data and has gained industry recognition.  Catalist placed second in the 2011 MITRE Multi-Cultural Name Matching Challenge, competing against some of the largest and most respected data companies in the country.

 

About DSPolitical

 

DSPolitical LLC is the first voter targeted online advertising firm and the only firm that has matched hundreds of millions of individual browser cookies to the rich Catalist dataset. DSPolitical has made it possible for Democratic and progressive media professionals of all kinds to combine the emotional richness of television, with the targeting accuracy of direct mail and the interactivity of online. Advertisers can target specific voters through over 40 different demographic segments, thus maximizing the impact of their message as part of multi-channel media delivery strategies. 

 

 

Press Release - June 27th, 2012

CATALIST ACCOUNCES "VOTER CODES" SERVICE WITH SCARBOROUGH

Offering Unique Consumer Insights On Electorate

 

WASHINGTON, June 27, 2012 - Catalist is proud to announce Voter Codes, a new service offered as a special license by Scarborough that is supported by Catalist Media Segments. Voter Codes combines the data assets of the acknowledged leaders in both the voter file and syndicated data worlds, to provide unique consumer insights on the voting electorate for Democratic and progressive organizations.

 

This premium new dataset available from Scarborough is only offered to progressive organizations and their strategists – and uses the renowned Catalist civic database to enhance the targeting capacities of Democratic political campaigns and progressive media consultants and strategists in order to reach key voters.

 

Working in conjunction with leading progressive pollsters and consultants, Catalist has built a set of industry-leading analytical models that include such voting behaviors as: Voter Registration, Party Identification (Strong Democrat, Leaning Democrat, Non-Partisan, Leaning Republican, Strong Republican), Turnout (Low, Medium, High, Highest), Ideology (Strong Progressive, Weak Progressive, Moderate, Weak Conservative, Strong Conservative), Activist (Progressive, Environmental, Health Care), Gun Ownership, Religious Attendance, and other demographic variables.

 

For the first time, progressive political marketers will have the ability to analyze consumer behavior patterns through the trusted lens of Catalist's political and civic behavior segments.

 

Catalist Media Segments allow clients to target advertising buys to specific audiences by combining our voter and civic data with ad inventory and behavior response data from our national media channel partners. With Voter Codes, Catalist Media Segments and data are available now for progressive media buyers across radio, broadcast and cable television – rounding out our ability to identify critical voters through all facets of communications including mail, phones, online, mobile, social, and polling.

 

"With this Scarborough partnership Catalist continues to innovate and expand the reach of data-driven targeting across multiple channels on multiple platforms," said Laura Quinn, CEO of Catalist. "What further distinguishes Catalist is its unwavering commitment to Democratic and progressive causes," says Gayatri Bhalla, COO of Catalist. "In this incredibly contentious election year, Catalist is further investing in the important innovations and systems to ensure continued success for our clients and partners."

 

About Scarborough Research

Scarborough measures American life. Our consumer insights reflect shopping patterns, media usage across platforms and lifestyle trends for adults. Media professionals and marketers use Scarborough insights to make smarter marketing/business decisions on things like ad placement, multicultural targeting, and sponsorship opportunities.  The company's core syndicated consumer insight studies in 77 Top-Tier Markets, its Multi-Market Study and its national USA+ Study are Media Rating Council (MRC) accredited. Other products and services include Scarborough Mid-Tier Local Market Studies, Hispanic Studies and Custom Research Solutions. Scarborough measures 2,000 consumer categories and serves a broad client base that includes marketers, advertising agencies, print and electronic media (broadcast and cable television, radio stations), sports teams and leagues and out-of-home media companies. Surveying more than 210,000 adults annually, Scarborough is a joint venture between Arbitron Inc. and The Nielsen Company. 

 


US News & World Report, Lauren Fox  May 22nd, 2012

The Data Wars: Republicans Fight to Stay Ahead on Microtargeting

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Press Release  March 6th, 2012

JUMPTAP PARTNERS WITH CATALIST TO BRING POLITICAL DATA AND TARGETING TO MOBILE 

Exclusive Partnership Delivers Improved Campaign Results for Advertisers

 

CAMBRIDGE, MA. March 6, 2011 - Jumptap, the leader in targeted mobile advertising, today announced an exclusive partnership with political data services company, Catalist. The relationship will help political, advocacy, nonprofit, academic, and consultancy clients reach voting age Americans with increased relevancy and targeting.

 

Jumptap began partnering with third-party data providers in early 2011, and participating advertisers across all industries have already seen significant impact. The goals for political campaigns are slightly different than those for brand. Advertisers running political campaigns are looking for impact on persuasion, donor and volunteer recruitment, and voter turnout. The Jumptap-Catalist partnership offers advertisers the data and targeting to achieve those goals. In addition to third-party data, Jumptap offers targeting at the zip-code level, ensuring advertisers reach the right audience, with the right message at the right time. 

 

“From the first televised presidential debate of 1960 to the use of social media in 2008, new media has had a significant impact on political campaigns throughout the years,” said Jorey Ramer, Founder and VP of Corporate Development, Jumptap. “2012 is the year mobile will have a real impact on voters, giving presidential candidates the chance to connect with Americans on a personal level. Our exclusive partnership with Catalist offers progressive organizations the means to best convey their message across the mobile medium.”

 

Based in Washington, D.C., Catalist maintains and constantly updates a complete national database of over 265 million persons in the U.S. representing 358 TB of data, and provides a high volume matching service operating at over 1 billion matches per month. Catalist brings easy to use web based tools and a high quality voter database of all voting-age individuals in the United States to progressive, not-for-profit organizations, advocacy groups and campaigns. Catalist combines standard demographic and high-quality political information with commercial data that allows advertisers to get their message, ideas and requests to large groups or targeted individuals with unprecedented precision and effectiveness.

 

“You can’t ignore the numbers; nearly 100 million people in the US own a smartphone. Mobile is a huge, and until recently, often untapped opportunity for reaching American voters,” said Laura Quinn, CEO, Catalist. “There is no better time than in an election year to leverage the power of political data and targeting.”

 

 

National Journal, Chris Frates  February 16th, 2012

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Press Release  February 15th, 2012

Statement on Chairman of the Board of Catalist Stepping Down Replaced by Co-Chairs Bauman and Podhorzer

(Washington, DC)—Catalist, the premier data provider to the progressive movement, today announced that after seven years, founding Chairman of the Board, Albert Dwoskin, President and CEO of A.J. Dwoskin & Associates, is stepping down from the Board to focus his attention on his many other business and philanthropic endeavors. New co-chairs of the Board, Patricia Bauman, President of the Bauman Foundation, and Mike Podhorzer, Political Director of the AFL-CIO, will replace Dwoskin. Bauman and Podhorzer are current Board members. Dwoskin has led the board since the inception of Catalist in 2006.

 

“We want to thank Al for his service to this board and to the progressive community. His leadership as one of the founders of Catalist was instrumental in not only getting it off the ground, but also in steering it to the success it has achieved today,” said Bauman.

 

“Al was there when Catalist was still an idea, and he’s been a tremendous leader ever since,” said Podhorzer. “Catalist has become the premier data provider to the progressive community, changing the way voter outreach is conducted today. Al’s guidance was pivotal to that success.”

 

Dwoskin will continue to advise the Catalist Board of Managers and will remain head of the Catalist Virginia PAC.

 

“It was a difficult decision to step down from my formal position with Catalist because I truly believe we have changed the way voter communication is conducted,” said Dwoskin. “It has been a privilege to serve this board and I look forward to continuing to advise the Catalist family as they continue to innovate and lead the way in data technology.”


“While we will very much miss Al’s guiding hand, we have no doubt that his exceptional contributions to the progressive community will continue,” said Harold Ickes, President of Catalist. “Catalist’s successes speak to Al’s contributions. We are fortunate to have Patricia Bauman and Mike Podhorzer to step in, and under their leadership, we are confident Catalist will continue to be the leading data provider and constantly on the cutting edge of new data technologies.”

 

 

Press Release  October 6th, 2011

Catalist Takes Second Place in MITRE Multi-Cultural Name Matching Challenge


WASHINGTON, D.C. – Catalist is proud to announce that it has placed second in the 2011 MITRE Multi-Cultural Name Matching Challenge, competing against some of the largest and most respected data companies in the country.  This competition creates the standard by which the federal government measures innovation and awards major contracts. The only one of its kind, the MITRE Challenge is an independent and objective competition that is well respected throughout the data and technology community.  This year, there were more than 3,000 submissions and 40 teams in contention.  Catalist finished ahead of technology giants like IBM, and industry specialists like Basis and WCC, global technology companies who service the intelligence community and the defense department.  The first placed winner was SRA, a 30-year-old technology company with more than 7,000 people in 50 locations around the world.   


The challenge involves matching individual person names against a large database of possible names in an index file. Teams were scored based on rigorous statistical measures of precision and coverage. Catalist’s algorithms proved extremely precise, leading to its high overall score.  Strong matching technologies and algorithms are essential for national security and intelligence applications, and for building high-quality data repositories gathered from disparate sources and communications channels into a single picture of people of all kinds: customers, members, donors and voters.  Catalist’s powerful matching advantages underpin our ability to rapidly and accurately match data from structured databases as well as from unstructured online and social network sources.  Taking second place in this nationally recognized contest is a testament to the high quality of Catalist data and matching technology.  


“Competing against some of the most well respected and largest data technology companies and institutions in the country, we could not be more pleased by our performance,” said Al Dwoskin, Chairman of Catalist.  “We have always believed in the quality of our data and our tools, and placing second in this challenge lets us show it to the rest of our industry.”  


Catalist, a data services company based in Washington, DC, serving the progressive community. It maintains and constantly updates a complete national database of over 265 million persons in the U.S. representing 358 TB of data and provides a high volume matching service operating at over 1 billion matches per month. Catalist brings easy to use web based tools and a high quality voter database of all voting-age individuals in the United States to progressive, not-for-profit organizations, advocacy groups and campaigns.  


The MITRE Challenge, run by the not-for-profit MITRE Corporation, is an annual competition open to data companies willing to participate.  It is an open competition helping to encourage “innovation in technologies of interest to the federal government.”  This year participants were asked to “Match a query file and an index file, each containing a list of names, against one another and produce a list of scored matches for each query name.”  Multicultural name matching is a technology that is a key component of identity matching, which involves measuring the similarity of database records referring to people.


The winning participants presented their findings to at a MITRE Challenge conference in McLean, Virginia today before senior government and industry technologists. This is the first MITRE Challenge for Catalist.  




Press Release — June 6th, 2011

Catalist CEO Laura Quinn on Bill Redding being named C&E Rising Star.


Washington, DC -- Catalist, a data services company serving the progressive community, today congratulates Account Executive Bill Redding, on being named a 2011 Rising Star by Campaigns and Elections magazine.  Redding was honored for his years of running political programs around the country, including six months as statewide coordinated field director for the Arizona Democratic Party in 2010. 


 “We know what a star Bill Redding is, so it’s very exciting that the rest of the political community recognizes his work as well,” said Laura Quinn, Catalist CEO.  “Bill is not only talented, he’s passionate about his work.  Catalist is dedicated to serving the progressive community and Bill goes above and beyond to make sure the customers he serves, get the tools and data they need to succeed. We could not be more proud of Bill.”


As account executive, Bill works with clients including the AFL-CIO, SEIU, NEA and the Teamsters.

Bill’s political experience dates back to 2001 when he served as a Deputy Field Director to Steve Grossman’s Governor’s race.  Since then he has served various capacities including AARP’s Divided We Fail Campaign, as the New Hampshire Field Director, Director of Grassroots Advocacy for the Truck Safety Coalition and Account Executive for MSHC Partners serving clients around the country.


 “To be recognized by my peers for doing what I love to do, is a real honor,” said Redding.  “I believe in working with the progressive community and I look forward to a long career of political activism.” 


A campaigns and Elections Magazine Rising Stars award is a prestigious honor in the political world.  It is awarded to political operatives age 35 and under who have a track record of achievement and the potential for greatness.  Previous winners have included David Axelrod, Donna Brazile, James Carville, Alex Castellanos, and Mike Murphy.

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Catalist maintains and constantly updates a complete national (50 States, plus the District of Columbia) database of over 265 million persons (more than 180 million registered voters and 85 million unregistered adults).   Serving the progressive community, Catalist brings easy to use web based tools and a high quality voter database of all voting-age individuals in the United States to progressive organizations and campaigns. 

 

 

Campaigns & Elections  June 6th, 2011

Catalist's Bill Redding named C&E Rising Star!

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